Launch & Deliver Results | Sales Lead Campaign Process Australia
Launch & Deliver Results: Turning Campaign Strategy Into Sales Opportunities
Once we understand your business, your customers and your qualification requirements, it is time to put the campaign into action.
At Compound Marketing Services, the second stage of our process is:
Launch & Deliver Results.
This is where campaign planning becomes active outreach, lead generation and sales opportunities.
However, what we launch and what we deliver depends on the service you choose...
For Sales Lead Recovery, we reconnect with previous enquiries already sitting within your database.
For Pay Per Lead Sales Lead Generation, we generate fresh qualified sales leads for your business.
For Pay Per Appointment Appointment Setting, we conduct fresh cold calling, qualify suitable prospects and book appointments with your sales team.
Each campaign has a different objective, but they share the same principle:
Deliver relevant opportunities your business can act on.
From Campaign Planning to Campaign Launch
Before a campaign launches, the important foundations have already been established.
We understand:
Your business
Your products or services
Your ideal customer
Your sales process
Your qualification requirements
Your target locations
Your campaign objectives
How opportunities should be delivered
This allows us to begin activity with a clear campaign structure.
Rather than trying to determine the qualification requirements after leads are generated, we establish them before outreach begins.
Launching a Sales Lead Recovery Campaign
Sales Lead Recovery is designed for businesses that already have potential value sitting inside their CRM or sales database.
These contacts may have enquired previously but never progressed to a sale.
The campaign begins with the appropriate database of previous enquiries being prepared for recovery.
Depending on the business, these may include:
Website enquiries
Previous advertising leads
Quote requests
Old CRM records
Aged sales leads
Previous customer enquiries
Unfinished sales opportunities
Uncontacted leads
Partially contacted leads
Other suitable previous enquiries
We then begin reconnecting with those prospects according to the agreed campaign process.
The Power of Threeā¢ Sales Lead Recovery Method
This includes:
Up to three contact attempts
Attempts made across different days
Attempts made at different times
SMS follow-up
Email follow-up
One unsuccessful contact attempt does not necessarily mean a prospect has lost interest.
People miss phone calls.
They work different hours.
They may be unavailable during the day.
They may see an SMS later and respond.
Using multiple communication methods gives previous enquiries a better opportunity to reconnect.
What We Deliver From Sales Lead Recovery
The purpose of the campaign is to help identify what has happened to previous sales opportunities.
Depending on the agreed campaign requirements, outcomes may include:
Prospect is still interested
Prospect would like your sales team to contact them
Prospect's circumstances have changed
Prospect has already purchased
Prospect is no longer interested
Contact information needs updating
Opportunity should be removed from active follow-up
Additional information has been collected
This can provide value beyond simply recovering leads.
It can also help your business better understand the quality and current status of its CRM database.
Sales Lead Recovery campaigns start from $3 per contact.
Where appropriate, Qualified Appointment Setting can also be added as a customised option at an additional fee.
Launching a Pay Per Lead Sales Lead Generation Campaign
Our Pay Per Lead Sales Lead Generation service has a different objective.
Rather than reconnecting with people already inside your CRM, we generate fresh qualified sales leads based on the campaign criteria established with your business.
The campaign is built around the type of customer you want to reach.
This may include targeting according to:
Location
Customer profile
Industry
Product or service
Property type
Business type
Relevant requirements
Other agreed criteria
Fresh prospects are generated and assessed according to the agreed qualification requirements.
What We Deliver From Pay Per Lead Sales Lead Generation
When a lead meets the agreed criteria, it can be delivered to your business for sales follow-up.
Relevant information may include details such as:
Prospect name
Contact information
Product or service of interest
Location
Qualification information
Customer requirements
Timeframe
Other agreed campaign information
Your sales team can then progress the opportunity through its normal sales process.
The focus is on providing your business with fresh qualified opportunities rather than simply marketing activity or website traffic.
Why Pay Per Lead Can Make Budgeting Clearer
Traditional advertising often involves paying for:
Impressions
Clicks
Campaign management
Media spend
Website traffic
Without knowing precisely how many suitable sales opportunities will result.
With a Pay Per Lead model, the campaign is structured around the delivery of leads that meet agreed qualification criteria. Pricing varies by industry because the cost and complexity involved in generating and qualifying leads differs considerably between markets.
Launching a Pay Per Appointment Appointment Setting Campaign
Our Pay Per Appointment Appointment Setting service focuses on creating fresh qualified appointments through targeted cold calling.
Rather than waiting for prospects to submit an enquiry, we conduct outbound prospecting according to the agreed targeting criteria.
This may involve reaching:
Consumers
Businesses
Decision-makers
Property owners
Specific industries
Relevant customer groups depending on the campaign.
Fresh Appointment Generation Through Cold Calling
The Appointment Setting process begins with identifying suitable prospects to contact.
We then conduct outbound calls on behalf of the campaign.
During the conversation, we work to determine:
Whether the prospect has relevant interest
Whether they meet the campaign criteria
What their requirements are
Whether the timing is appropriate
Whether they are willing to speak with your business
Where the prospect meets the agreed criteria and agrees to proceed, an appointment is scheduled according to the campaign process.
What We Deliver From Pay Per Appointment
Rather than simply handing your team a contact record and asking them to chase the prospect, the objective is to deliver a booked qualified appointment.
Depending on the campaign, this could be:
Phone consultation
Video meeting
Face-to-face consultation
Property appraisal
On-site quote
Sales consultation
Product demonstration
Business meeting
Other agreed appointment type
Appointment details and relevant qualification information are then provided to your business.
We conduct the outreach. Your team focuses on the sales conversation.
Delivering Opportunities Does Not Mean Guaranteeing Sales
There is an important distinction between delivering a qualified opportunity and guaranteeing a final sale.
Our role is to generate, recover or qualify opportunities according to the service and agreed campaign criteria.
The final conversion depends on many factors, including:
Your sales process
Pricing
Product or service
Customer experience
Availability
Competition
Follow-up
Salesperson
Customer circumstances
For this reason, we focus on delivering relevant opportunities and qualified conversations, not making unrealistic promises about guaranteed sales.
Different Services Deliver Different Outcomes
The three services are designed to solve different problems.
Problem: Valuable previous enquiries may be sitting untouched inside your CRM.
What we do: Reconnect with them professionally.
What you receive: Updated outcomes and identified recovered opportunities.
Problem: Your business needs more fresh sales enquiries.
What we do: Generate new qualified sales leads.
What you receive: Fresh leads that meet agreed criteria.
Problem: Your business wants more conversations with suitable prospects without having your internal sales team spend all day cold calling.
What we do: Generate prospects through targeted cold calling, qualify them and arrange suitable appointments.
What you receive: Qualified booked appointments according to the campaign criteria.
Why Delivery Speed Matters
Sales opportunities can lose value when follow-up is delayed.
Once a qualified lead or appointment is delivered, businesses should have a clear process for handling it.
This may include:
Assigning the opportunity to the correct salesperson
Prompt follow-up
Recording contact attempts
Updating the CRM
Confirming appointments
Recording sales outcomes
The better the internal handover process, the easier it becomes to measure what happens after an opportunity is delivered.
Your Sales Team Remains an Important Part of the Process
We help create and identify opportunities.
Your team takes those opportunities into the next stage.
For Sales Lead Recovery, that may mean following up a prospect who has confirmed renewed interest.
For Pay Per Lead, it may mean contacting a fresh qualified enquiry.
For Pay Per Appointment, it means attending the booked conversation and progressing the sales process.
This division allows your team to spend more time speaking with people who have already moved further along the prospecting or qualification process.
One Business Can Use More Than One Service
These services can also complement each other.
A business could begin by recovering opportunities already sitting inside its CRM.
At the same time, it could generate fresh leads through Pay Per Lead Sales Lead Generation.
It could also use Pay Per Appointment Appointment Setting where targeted cold calling and booked conversations are appropriate.
This provides several potential sources of sales opportunity rather than relying entirely on one channel.
Launch Is Only the Beginning
Launching and delivering the campaign is not the final stage.
Once activity begins, the campaign starts producing valuable information.
We can begin to see:
Which prospects respond
Common reasons for lost opportunities
Lead qualification trends
Customer feedback
Data quality issues
Appointment outcomes
Campaign patterns
Areas that may require refinement
This information leads into the third stage of our process:
Measure, Refine & Grow.
Ready to Launch?
Whether your business wants to recover previous opportunities, generate fresh qualified sales leads or create new appointments through targeted cold calling, we can structure a campaign around your objectives.
Our services include:
Sales Lead Recovery - Recover opportunities already sitting inside your CRM, with campaigns starting from $3 per contact.
Pay Per Lead Sales Lead Generation - Generate fresh qualified sales leads based on agreed campaign criteria.
Pay Per Appointment Appointment Setting - Generate fresh appointments through targeted cold calling and qualification.
Contact Compound Marketing Services to discuss which approach is best suited to your business.
Helping businesses compound leads, clients and revenue.
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