Property ownership can change the value of a lead Not every enquiry has the same sales potential. A renter may be genuinely interested in solar panels, roof repairs, insulation, home improvements, security upgrades, or property-related services. But if the campaign requires approval from the owner, the renter may not be able to proceed. That does not make the enquiry worthless in every context. It does mean the enquiry may not suit that specific pay per lead campaign.